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Why Use Public Relations; What Role Does it Play for Me & My Company?
Public relations is often seen as an alternative to advertising; I hope to change that, because it is not. While advertising and PR are often lumped together (and, again, one is often used as an...
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Business Development | Knowing & Understanding Your Customers
Relationships make or break the success of your company, and when it comes to the success of your business development initiatives, your success can really only be met through the understanding and...
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Marketing Today | What’s Changed?
Marketing has come a long way in the past decade, and much of that change can be attributed to the Internet and the ever increasing interaction that occurs on the Web. That interaction is one from...
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Marketing Tactics | Using Social Media
Social media can be a useful tool for most companies, simply because a large majority of consumers are online and using social media already. What better way to connect with people than to go where...
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Storytelling & Marketing | Why Stories Are Vital to Your Success
Storytelling may sound like a bad thing, which can often be attributed to the negative connotation that storytelling has in regards to marketing. Consumers don’t want to be told a story; that sounds...
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Marketing Tactics | What is Article Marketing?
Marketing tactics vary among businesses and industries, but there is one that can help any industry, and that is article marketing. Whether you sell aluminum siding or marketing services, you can...
View ArticleMarketing and PR Tactics | Pitching the Media
A large part of marketing success is usually measured in the success rate of media coverage or earned advertising. How does a company get that sort of coverage, though? Well, usually through pitching....
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Social Media and Your Business | Making it Work For You
Social media is a great tool for any company. It not only helps to reiterate to your customers that you are more than just a company, but it can also help to create lasting relationships and dialogue...
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Marketing Tactics | The Secret to Great Marketing
There is really only one way to ensure your marketing tactics are effective and successful. It’s a rather simply way, yet many people seem to forget this vital component, and continue to do the...
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Small Business Tips | Marketing & Sales Strategies
When working together, marketing and sales can do wonders for a company of any size. For small companies, PR should also be added to the mix, as it helps to create trust and credibility in the eyes of...
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